This summer, Waka Kotahi partnered with New Zealand Super Rugby teams to promote safe driving across the country. We worked with our mates the Hurricanes to deliver their promotional videos.
Using top Hurricanes players and coaches, we made 3 x15 second videos focusing on different areas of road safety. Falling rugby balls, wet roads and back seat drivers - there’s always something distracting when you’re on the road.
With a social campaign running over the summer break, our videos achieved 166,000+ impressions online.