The Challenge

Kia New Zealand wanted a campaign that felt uniquely local — a launch that didn’t rely on high-speed chases or generic road shots, but instead told a kiwi narrative. The brief called for something memorable, character-driven, and packed with personality!

We anchored the campaign around the chemistry of two beloved sports figures: Dane Coles and Brad Shields. Known for their genuine camaraderie and down-to-earth humour, Dane and Brad became the perfect faces to introduce the Tasman Ute to the public.