Kit Launch

Wellington Phoenix
We partnered with New Zealand's only A-League team, the Phoenix to launch their 2022/23 season kit for both the men's and women's teams.
Football without fans is nothing. So this year, the Phoenix wanted to bring both players and the community together in a hype launch video to show the connection between the players and the ones that love them the most.
The atmosphere for this shoot was focused on replicating the look of a moody stadium late at night. To achieve this we pumped smoke into the Phoenix training facility, creating our own foggy Phoenix paradise.
The Phoenix are undoubtedly an iconic Wellington sporting history. We’re proud to be apart of such an incredible part of the city’s culture.