Beer for the bold

Client:
Fortune Favours
Services:
Creative.
Motion.
We worked with one of Wellington’s favourites, Fortune Favours to create a nostalgic ad immersing you into the journey of four mates, realising their brewing dream.
Overview
We worked with one of Wellington’s favourites, Fortune Favours to create a nostalgic ad immersing you into the journey of four mates, realising their brewing dream.
The story follows Shannon, Dale Scott, and Marcus in a humorous re-enactment of how they came together to brew great beer for everyone, leaving their more traditional career paths.
By infusing the project with a cheeky blend of Kiwi humour and unpretentious production, we introduced the audience to the humble beginnings of the famous brewery.
Parts of the ad were shot on location at the 7 Leeds Street brewery with a production crew of 6, and a room full of extras keen on free beer. Other scenes were strategically shot in sheds, eye clinics and even a local cave to help paint the picture of the past for the founders stories.